Meeting Notes

“Social Media 101”

National Investor Relations Institute
Cincinnati Tri State Chapter
“Social Media 101”


Date: Wednesday, October 7, 2009
Location: Health Foundation of Greater Cincinnati at Rookwood Tower
Speaker: Trevor Loe, Vice President, PR Newswire

More than 20 chapter members and guests gathered on October 7 for an interactive learning session focused on the basics on social media.

Chapter President John Chevalier provided welcoming remarks and introduced Regina Smith, who gave a report from the NIRI Chapter Leadership Conference.

Dennis McDaniel kicked off the program portion of the meeting by introducing Trevor Loe, vice president with PR Newswire. Following a delicious meal, Trevor led an informative discussion that included a review of social media definitions and the principles of using social media as a communications channel. He also shared tips on how to get started using RSS readers and feeds as well as Twitter, Linked In and Facebook.

It was noted that there is now a Linked In group for the NIRI Cincinnati Tri State chapter. The Linked In group could be a convenient means of communicating with the chapter and currently Heather Wietzel is the group manager.

Our next chapter meeting on Nov. 11 will build on the basics of social media that Trevor shared with the group as we take a look at how some IROs are utilizing social media.

About Our Speaker

A 13-year veteran of PR Newswire, Trevor has also been active on the speaker's circuit on the topic of social media, and has been a visible mainstay on PR Newswire's thought leadership team on the topic of social media in business.